Webtrends [http://www.webtrends.com ], the global leader in digital marketing
optimisation and relevance through real-time, unified analytics and customer intelligence,
today announced that Hotels4U.com [http://www.hotels4u.com ] has implemented Webtrends
Optimize resulting in a 5.52% increase in online hotel bookings and a 61% increase in
searches on mobile devices.
While overall holiday bookings have continued to see flat growth, online bookings have
grown rapidly, making it an increasingly popular way for holidaymakers, business
travellers and travel agents to purchase hotel reservations.
However, in a highly
competitive marketplace Hotels4U needed to ensure it stood out from the crowd by improving
and simplifying the search-to-book process to increase conversions from website visits and
capitalise on the mobile opportunity presented by the rise of smartphones.
Hotels4U selected Webtrends due to its ability to deliver a complete selection of test
and target types, including A/B, multivariate tests, advanced segmentation and behavioural
targeting.
Using Optimize, the team were able to deliver an exclusive testing package
capable of detailed analysis and recommendations for website amendments. The team built
multivariate test plans that could be rolled out and updated over a period of time to
continually improve the customer experience.