
Thailand-based ONYX Hospitality Group has been appointed to operate a 60-room football themed hotel in Thailand's North Eastern province, Buriram. Amari Buriram United is owned by Buriram United Sport Hotel Co., Ltd. It will be operated by ONYX Hospitality Group under the Amari brand.
Buriram is well known in Thailand for two things; its rich history and football. The province boasts an abundance of temple ruins, 143 to be precise, including the most spectacular Angkor monument in Thailand.
In contrast to the region's archaeological splendours, the local football team also has a strong reputation. A national treasure, Buriram United is the first ever Thai football team to reach the knockout stage of the Asian Champions League in a decade.
Commenting on the new project, President of Buriram United Football Club, Newin Chidchob said:
"Amari Buriram United is one element of a project I am investing in to ensure Buriram becomes one of the country's top 5 tourism and sports destinations able to attract both local and foreign tourists.
In 2014 we will be adding an international motor circuit to the stadium complex and this, combined with the existing football stadium will push Buriram to the forefront of sports and leisure tourism in Thailand.
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