The hotel has been adapted to the needs of demanding Chinese travellers and with the standards of a modern international hotel
Both companies continue to make progress in a partnership which will see the growth of Meliá in China and the introduction of Greenland hotel brands in Europe
In December, Meliá Hotels International signed a strategic alliance with the Chinese Greenland Group to promote growth and brand awareness for Meliá in China through the management of hotels owned by Greenland as well as promote the growth of Greenland hotel brands in Europe with the assistance of Meliá,......
The agreement is fully in line with the strategy of both companies and saw its first results with the announcement of the two Greenland hotels which Meliá Hotels International will soon begin to operate in the Chinese cities of Jinan (October 2013) and Tianjin (first half of 2014), both with a location along the transport backbone linking Shanghai and Beijing. The alliance also provided for the Greenland Group to operate a Meliá hotel in the city of Frankfurt, a destination known for its strong financial and business sectors as well as frequent air links with the Chinese capital.
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The hotel has been adapted to the needs of demanding Chinese travellers and with the standards of a modern international hotel
Both companies continue to make progress in a partnership which will see the growth of Meliá in China and the introduction of Greenland hotel brands in Europe
In December, Meliá Hotels International signed a strategic alliance with the Chinese Greenland Group to promote growth and brand awareness for Meliá in China through the management of hotels owned by Greenland as well as promote the growth of Greenland hotel brands in Europe with the assistance of Meliá,......