SKYY® Vodka Unveils “Be Part of the Art” Campaign Featuring Hip-Hop Visionaries to Launch SKYY Infusions® Moscato Grape
Breakthrough Program Includes Hip-Hop Impresario Theophilus London, Visionary Director Anthony Mandler, and Ground-Breaking Visual Artist Kadir Nelson; Crowd-Sourced Artistic Content Takes Center Stage
SAN FRANCISCO, May 20, 2013 -
Following years of creating some of the most memorable and iconic images in advertising history, SKYY® Vodka, the number-one selling domestic super-premium vodka in the U.S., announced today the launch of its advertising and social media campaign, titled “Be Part of the Art,” to support new SKYY Infusions® Moscato Grape, the first-ever Moscato grape infused vodka available in the US.
The SKYY Infusions Moscato Grape “Be Part of the Art” campaign begins today with television advertising and online activations which reflect multiple facets of modern hip-hop culture and nightlife. The cutting-edge television commercial features a collaboration between hip-hop artist, Theophilus London; leading music video director, Anthony Mandler (who previously directed 16 of Rihanna’s career-making videos, as well as Jay-Z’s “Run This Town,” The Killer’s “When You Were Young,” and numerous commercials for brands including Nike, Samsung and Motorola); and award-winning artist, Kadir Nelson (American artist whose works have been exhibited in major national and international publications, art galleries, museums and on the cover of Michael Jackson’s album “MICHAEL”). The commercial was produced by Believe Media.