W New York - Union Square today unveiled the completion of a multi-layered renovation project that merges traditional and contemporary styles to offer a fashionable escape in the heart of Manhattan’s liveliest neighborhoods. The transformation is part of the W brand’s ongoing, $100 million commitment to the renovation of more than 11 of its properties across North America, and includes a full re-design of the hotel’s 270 guestrooms and top suites, W Living Room, Todd English’s iconic Olives New York, and destination bar Lilium by Gerber Group (previously Underbar).
“Since opening in 2004, W Union Square has been an anchor of the neighborhood and a destination for both out-of-town guests and local tastemakers, offering a unique mix of classic and contemporary styles,” says Carlos Becil, Vice President, Brand Management, North America for W Hotels Worldwide. “With the completion of the re-design, we’re thrilled to introduce a new era of cutting-edge design and experiences for both guests and locals alike."