Accor, one of world's leading hotel operators and a market leader in Europe, has unveiled Pullman’s new positioning to match new business traveler behavior. Accelerated expansion of its network; active commitment to design and contemporary art; and an enhanced visual identity are all part of a global move aimed at offering guests a resolutely new hotel experience.
Yann Caillère, CEO of Accor comments, “In 2007, we re-established Pullman. Now, we have overhauled its identity and service offer and made it a unique brand in a highly competitive segment that will serve as a key lever to help us fulfil our ambitions in the upscale and luxury segment.”
Pullman, an upscale hotel brand of Accor, has hotels and resorts in 23 countries, in the world’s key business and tourism destinations.
The network has grown very rapidly to 79 hotels in five years. The objective is to have 150 hotels by 2015-2020 and 500 in the long term. Half the brand’s network is currently located in Asia-Pacific.
Gregoire Champetier, Global Chief MarketingOfficer of Accor explains, “Comfort and high-quality, efficient services are intrinsic aspects of upscale hospitality... We have rethought Pullman’s positioning to respond to this fundamental trend.”
Tagline
Pullman has designed a new way of welcoming guests based on the motto “Work hard, Play hard”. The brand’s attitude is summarized by the term “leisure”, a contraction of the words “Business” and “Leisure”.
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Accor, one of world's leading hotel operators and a market leader in Europe, has unveiled Pullman’s new positioning to match new business traveler behavior. Accelerated expansion of its network; active commitment to design and contemporary art; and an enhanced visual identity are all part of a global move aimed at offering guests a resolutely new hotel experience.
Yann Caillère, CEO of Accor comments, “In 2007, we re-established Pullman. Now, we have overhauled its identity and service offer and made it a unique brand in a highly competitive segment that will serve as a key lever to help us fulfil our ambitions in the upscale and luxury segment.”
Pullman, an upscale hotel brand of Accor, has hotels and resorts in 23 countries, in the world’s key business and tourism destinations.