
Four SeasonsHotels and Resorts announced a third addition to its growing Moroccan collection with plans to open a new property in the resort town of Agadir on Morocco's Atlantic coast. The largest seaside resort town in Morocco, Agadir has long been a favoured destination for local and international visitors and is currently home to one of the country's most highly-anticipated resort developments at Taghazout Bay, which will be home to the new Four Seasons Resort Agadir.
The Taghazout Bay project will include several hotels, two golf courses, residential properties and a central village and medina – the traditional pedestrian quarter common in North African cities.
Christopher W. Norton, President Hotel Operations, Europe, Middle East and Africa,Four Seasons Hotels and Resorts, yesterday signed a formal agreement with Ali Wakrim, Vice President of AKWA GROUP, the development's ownership group, announcing plans for the new Resort, which is expected to open in 2016.
The partnership agreement was signed in the presence of Youssef Guennoun, General Manager Development Pole – AKWA GROUP and Tourism Minister Lahcen Haddad in Ain Sebaa, Casablanca, where the ownership group is based.
"AsFour Seasonsexpands its global footprint we continue to seek growth opportunities that align the right partner and the right location.Four SeasonsResort Agadir will materialize from this winning combination and will continue the more than 50 year legacy of highly customizedFour Seasonsservice meeting local culture to create truly memorable experiences for guests," said Norton.