Today at the NYU International Hospitality Investment Conference in New York, Marriott International, Inc. (NYSE:MAR) is announcing it will import its popular design-focused AC Hotels by Marriott brand into the US and the rest of the Americas. The brand inspired by the runways and fashion houses of Milan, features simple, clean and crisp lines, marrying sophisticated European style with approachable design for a distinctly urban feel.
"By importing AC Hotels by Marriott into the US, we believe we can increase Marriott's overall market share among younger business travelers who make three or more business trips a year, representing a total market size of $31 - $35 billion," said Brian King, global brand officer, Marriott Endorsed Brands. "We have identified an industry void among consumers who are connected, communal and curious with an urban spirit and desire a design-focused hotel brand that is widely distributed."
AC Hotels by Marriott has extremely high brand recognition in Spain and is among the 50 best valued brands within that market. There are currently five AC Hotels by Marriott in the company's global development pipeline, and there is strong interest among owners in developing the brand in the North and South America.