Reflecting the transformative change happening at its properties, the iconic Marriott Hotels, the signature brand of Marriott International has launched a new multi-year global marketing campaign.
Called ‘Travel Brilliantly’, the campaign reflects the lifestyle of the next generation of travellers, who seamlessly blend work and play in a mobile and global world.
The campaign includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms.
“This is not a hotel. It’s an idea that travel should be brilliant… It’s not only about where you’re staying. It’s about where you’re going.”
From culinary to design to technology, the new campaign draws on the personal passion points and values of the next generation guest, to create a visual that is emblematic of the new Marriott experience.
“The iconic Marriott Hotels brand is transforming itself and reasserting its position as an innovation leader,” said Mara Hannula, vice president of global marketing, Marriott Hotels.
“Therefore, the campaign had to be bold in not only staking our claim, but also engaging the next generation of travellers to join us in co-creating the future of travel.”