Vail Resorts (NYSE: MTN) today announced the appointment of Peter Vaughn, senior vice president of International Consumer Products and Marketing of American Express, to the Company’s Board of Directors effective immediately.
In his current role at American Express, Peter is responsible for providing strategic marketing leadership for the company’s consumer card-issuing businesses in over 160 countries worldwide, with a focus on product line strategy, benefit sourcing and management, product innovation, brand management, communications and advertising.
As a key member of the senior marketing team at American Express, Peter has been at the forefront of delivering innovative payment products to the company’s customers, including launching the company’s international credit card business, the American Express Gift Card and Zync - a customizable card product geared towards GenY customers. In his prior role as the Chief Marketing Officer of Global Network Services (GNS), he designed and implemented a new operating model for GNS’ global marketing organization to significantly increase overall productivity and marketing effectiveness and developed a new strategic brand positioning for the American Express network.
Prior to his GNS role, Peter had been serving as Senior Vice President of Global Brand Management for American Express since 2005. Previously, he held several senior marketing roles within the company, including Vice President of Marketing for the Travelers Cheque and Prepaid Services Group from 2002-2004, Vice President and General Manager of Lending for the Small Business Division in 2001 and Vice President of Acquisition and Advertising for Small Business Services from 1999-2001.
From 1994-1999, he held several positions overseas in the Consumer Services Group of American Express, including Vice President of International Product Development, European Head of Revolving Credit and Lending and Senior Director of European Product Development. Peter began his tenure with American Express in 1992 as a Director of Marketing for the Consumer Financial Services Group.