
Starwood Hotels & Resorts Worldwide has signed an agreement with Jabal Omar Development Company to open three new hotels in the Holy City of Makkah.
As part of the Jabal Omar Development project, Starwood will add 1,496 rooms to the city under the company’s Sheraton, Westin and Four Points by Sheraton brands when the hotels open in 2015.
Starwood currently operates ten properties in Saudi Arabia, the second largest market for the company in the Middle East behind the UAE.
“With eight hotels in the pipeline in the next three years, we are set to nearly double our portfolio in the Kingdom of Saudi Arabia.
“We are delighted to work with Jabal Omar Development Company as we introduce the Sheraton, Westin and Four Points by Sheraton brands to the holy city of Makkah,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa & Middle East.
“As business travel and religious tourism continue to expand in Saudi Arabia, we believe the time is right to expand our portfolio in the country.”
Al Haram, the Jabal Omar Development, is a 230,000 square meter mixed-use development in Makkah comprised of 38 high-rise buildings.
With 26 hotels and over 11,000 rooms, the complex is one of the largest hotel developments in the world.