Cachet Hotel Group (CHG) today announced an innovative global hospitality venture featuring culinary excellence, celebrity design and personalized service. The CHG portfolio will include Shanghai's URBN hotel and two new brands – r. hotel and Cachet hotel and residences, which will make its debut in Bangkok, Thailand.
CHG's mission is to become the world's most innovative and socially responsible hospitality company. CEO and co-founder,Alexander Mirzastated, "Our strategy is to be a fully integrated management company that is known for business model innovation. Personalization is of paramount importance. Our guests will experience continuous innovation in eating, drinking and living throughout our collection.
We will also be known for leading the industry in environmental sustainability and community development."
The Cachet Hotel Group's portfolio of brands will include:
URBN – China's Green Brand. Renowned as a multi award-winning hotel, URBN is the gold standard for eco-tourism. URBN Shanghai will undergo renovations in August 2013 with the partnership of celebrity designer Jay Godfrey and its current manager, InterstateChina. The URBN brand will expand acrossChina andSoutheast Asia as managed and franchised boutique hotels and villa resorts.
r. – Asia's Lifestyle Brand. r. hotels will cater to young at heart explorers who are adopters of new technologies. Each r. hotel will be unique, paying homage to its city and neighborhood with a service style that features youthful, stylized, and positive surprises. r. hotels will be developed as a managed and franchised brand in cities and resort markets acrossAsia.
Cachet – Global Luxury Living. Cachet hotel and residences will attract affluent connoisseurs, offering an "all-inclusive" luxury proposition. Cachet will feature highly personalized service, exceptional culinary experiences and spas that offer skin care and beauty treatments. Cachet hotel and residences will be primarily new build developments managed by CHG, located in gateway cities and destination resort markets worldwide.
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Cachet Hotel Group (CHG) today announced an innovative global hospitality venture featuring culinary excellence, celebrity design and personalized service. The CHG portfolio will include Shanghai's URBN hotel and two new brands – r. hotel and Cachet hotel and residences, which will make its debut in Bangkok, Thailand.
CHG's mission is to become the world's most innovative and socially responsible hospitality company. CEO and co-founder,Alexander Mirzastated, "Our strategy is to be a fully integrated management company that is known for business model innovation. Personalization is of paramount importance. Our guests will experience continuous innovation in eating, drinking and living throughout our collection.