NEWS |From Zero to Hero: Crowne Plaza Pioneers New Business Energiser Programme

Crowne Plaza has announced the launch of Business Energiser, a holistic programme of activities to help business travellers stay motivated, focused and on the ball while they are on the road for work. Running for three weeks in six Crowne Plaza hotels across Asia, Middle East and Africa, Business Energiser aims to help both MICE groups and solo business travellers go from Zero to Hero and get the most out of their day, from sunrise to sundown. The programme consists of three key elements: Morning Energiser in-room wake-up guides, Morning Warriorwake-up exercise classes and Meet Aerobics seated chair exercises, each designed to help business travellers stay at peak physical and mental efficiency throughout their trips.

Three quarters of business travellers fly internationally on work throughout the year. The disruption of long-haul flights and crossing time zones means that getting a great night's sleep is essential. But this time-poor group of travellers need to make the most of their stay so an efficient morning routine is also imperative. Crowne Plaza’s Morning Energiser in-room guide provides travellers with insights and top tips into the best way to wake up to a productive and successful day. One third of business travellers in the region are frequent travellers** who, on average, spend around a month and a half (48 nights) away from home a year. * For this group of frequent business travellers, their hotel is like a second home so maintaining a healthy routine is essential.

Packed itineraries of business lunches and networking dinners leave little time for exercise, so Crowne Plaza has devised a morning schedule of Morning Warrior exercise classes to energise and invigorate these committed business travellers. As part of its Business Energiser programme, Crowne Plaza Today Gurgaon will be running Morning Warrior morning exercise classes throughout July to kick-start guests’ morning. Suitable for both fitness fanatics and beginners, classes will run at the property every Monday and Friday throughout July and will consist of Yoga and Meditation classes Mondayand Wednesday from 7:15 am- 8:15 am. Staying energised and focused can be a challenge, especially when your routine has been disrupted by travel. However, 

when your company’s whole executive team has travelled across the world to make important business decisions, drifting off is not an option.To help business guests stay sharp and on the ball, Crowne Plaza devised Meet Aerobics – a collection of simple chair exercises to revitalise and ease stress by improving the circulation of oxygen around the body and keeping muscles relaxed.These can be done subtly during meetings or collectively as a team time-out exercise.Meet Aerobics guides can be found throughout the meeting and conference facilities of participating hotels. Theresa Sidhu, Director Brand Management, Crowne Plaza Hotels and Resorts, Asia, Middle East and Africa commented: “At Crowne Plaza we know staying healthy and energised when travelling for work is essential to our guests’ business success and our aim is to provide our guests with all the tools that they need to achieve their business goals. 

We already offer our guests the facilities and service they need to get ahead but for the next three weeks Business Energiser will be providing guests with an added level of support to take them to hero status at work.” The Business Energiser campaign will run in select hotels across Asia, Middle East and Africa from 8th July to 29th July. 

These hotels include: 

- Crowne Plaza Today Gurgaon in India 

- Crowne Plaza Changi Airport in Singapore 

- Crowne Plaza Johannesburg 

- The Rosebank in South Africa 

- Crowne Plaza Abu Dhabi Yas Island in the UAE

- Crowne Plaza Doha 

– The Business Park in Qatar 

- Crowne Plaza Canberra, Crowne Plaza Coogee Beach Sydney*** and Crowne Plaza Newcastle*** in Australia Every year 30 million people stay at Crowne Plaza hotels around the world. There are five Crowne Plaza hotels in India and 65 across Asia, Middle East and Africa. 

 For more information on Crowne Plaza Today Gurgaon, visit www.crowneplaza.com/gurgaon 

Media Enquiries: Sanyukta Dutta /Shweta Kshetrapal Ogilvy PR India 

Mob: 98115 07945 / 9891980005 

Email: sanyukta.dutta@ogilvy.com / shweta.kshetrapal@ogilvy.com 

Mob: 98115 07945 / 9891980005

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