Royce, the Japanese chocolate maker, has entered India through a flagship store at Palladium Mall, Mumbai. The company inked a distribution tie-up with fine foods and luxury gourmet firm, Burgundy Hospitality, as per a report by Ratna Bhushan and Vijaya Rathore in The Economic Times. Officials at Royce, which sells a 120-gm box of chocolate for Rs 995 on an average, said that initial market tests showed a ready market for super-premium gourmet products.
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Royce, which debuted in 1983, plans to set up 20 stores over the next three years in select locations. "We see the brand as an affordable luxury product and will develop a network of loyal premium chocolate consumers across the country," Samir Gadhok, Director, Burgundy Hospitality, said.
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