he Lemon Tree Hotels group has re-launched its loyalty rewards program called Lemon Tree Smiles. This rewards program is the fastest free room night earning program amongst Indian hotels where guests can start earning free room nights after clocking in only five nights, states the company press release.
The program has been designed to offer the fastest upgrades to the next tier.
Members can grow from Silver to Gold to Platinum very quickly and earn greater benefits at each step. The benefits include room upgrades, complimentary stay for a partner or spouse, free WiFi, early check in from 9 am and late check-out till 3 pm and two pieces of laundry per stay. Saurabh Nandi, Chief Marketing Officer, The Lemon Tree Hotel Company, said, “We developed this new loyalty program – Lemon Tree Smiles - after generating insight through several consumer interactions. Our aim was to cater to the unique needs of Indian guests. Lemon Tree Smiles gives a reward member exciting, industry-leading benefits. Getting a free room night after clocking in just five nights, is seen as great value. We want to spoil our guests so that they are motivated to stay at Lemon Tree Hotels repeatedly and prefer Lemon Tree Smiles as their favorite loyalty program.” Lemon Tree Smiles is applicable across three brands – Lemon Tree Premier, Lemon Tree Hotels and Red Fox Hotels at 24 hotels in 14 cities.
Members can grow from Silver to Gold to Platinum very quickly and earn greater benefits at each step. The benefits include room upgrades, complimentary stay for a partner or spouse, free WiFi, early check in from 9 am and late check-out till 3 pm and two pieces of laundry per stay. Saurabh Nandi, Chief Marketing Officer, The Lemon Tree Hotel Company, said, “We developed this new loyalty program – Lemon Tree Smiles - after generating insight through several consumer interactions. Our aim was to cater to the unique needs of Indian guests. Lemon Tree Smiles gives a reward member exciting, industry-leading benefits. Getting a free room night after clocking in just five nights, is seen as great value. We want to spoil our guests so that they are motivated to stay at Lemon Tree Hotels repeatedly and prefer Lemon Tree Smiles as their favorite loyalty program.” Lemon Tree Smiles is applicable across three brands – Lemon Tree Premier, Lemon Tree Hotels and Red Fox Hotels at 24 hotels in 14 cities.