The Park Hotels, the luxury boutique hotels brand in India, has recently introduced its four-star hotel brand ‘Zone by The Park’ across the subcontinent as part of the group’s expansion plans.
According to the hotel sources, the upcoming properties will be situated both in India’s largest cities, as well as lesser known destinations. There are currently four hotels in the pipeline. These are in Delhi and three less explored, culturally rich destinations: Raipur, (scheduled to open in Q1 2014); Dehradun, and Coimbatore.
“Though different from The Park, we wanted to create a brand that would channel its inimitable spirit. A new brand with a new vision for the global citizen.” said, Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Ltd.
Zone by The Park properties is focused on bringing a new level of design-forward hotels to the mid-market Indian hotel sector.
The line is overseen by London-based designers Project Orange, working in conjunction with Priya Paul, Chairperson of The Park Hotels.
The Park Hotels, part of the Apeejay Surrendra Group earlier has expressed plans of investing Rs 1,200 crore in the next four-five years to set up four new properties to add over 800 rooms in India. It is also keen on entering international markets.