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Leela to Shangri-La: Why home-grown hotel chains are ditching global brands

India’s hospitality real estate space has probably come of age; and has reached a critical threshold in its learning as well as business development curves.

 Although the ongoing economic slowdown and uncertainty have caused hotel rates to decrease marginally in the last couple of years, India now stands at the cusp of a hotel building and re-branding boom, which should help keep rates competitive in 2013. As far as building hotels in India go, the current year has seen an addition of approximately 9,000 branded rooms, taking the total stock to about 95,000 rooms—up by 11% over the previous year.The last six to seven quarters have also seen  a few rebranding initiatives.

source http://www.firstpost.com/business/leela-to-shangri-la-why-home-grown-hotel-chains-are-ditching-global-brands-1283781.html