SilverNeedle Hospitality has added Country Comfort Ballarat to its network, strengthening its footprint in the Australian state of Victoria.
Located in Ballarat, a major gold mining town in the 19th century, Country Comfort Ballarat will add 25 keys when it joins the SilverNeedle Hospitality network on 1 March as a brand licensed property. Country Comfort Ballarat will also be the eighth hotel in the group's network in Victoria.
The hotel comprises two function rooms and a fully-licensed restaurant and bar. Its Barklys restaurant was nominated in 2011 for a Golden Plate Award, which recognises good restaurants in regional Victoria. All hotel rooms offer free Wi-Fi.
SilverNeedle Hospitality's partners will also enjoy full channel management integration, including being associated with its Escape Club loyalty programme, as well as Qantas' and Virgin Australia's frequent flyer programmes.