With the simple goal of increasing revenues at its 11 extended-stay locations in North America, Starwood’s Element brand unwittingly discovered a flexible, multipurpose solution: a mobile, airline-style cart, which they originally used to serve beverages in the hotels’ lobby areas.
“Our evening receptions are complimentary, but we wanted to add a cash bar for afterward,” explains Jeremy Cooper, director of global guest initiatives, specialty select brands, Starwood Hotels & Resorts Worldwide. “There was a need for ongoing beverage service and a branded guest experience.”
full story, please visit http://www.hotelfandb.com/biol/element-branded-lobby-cart.asp