Hotels are a vibrant industry – as temperamental, moody, fun, idiosyncratic, and eccentric – as the people who make the structure throb and come alive. And that presents a unique challenge to those who are responsible for ensuring that the brand personality seeps into each employee optimally for a cohesive representation of the brand. Ask the Training andHuman Resource fellas and they will tell you how much sleep they lose over beating, shaping, moulding, clubbing a delightfully eclectic mix into a unified cookie-cutter, strait-jacketed, assembly line incarnations of the Brand.
So, let’s take a closer look at these folks who hold the power of the Hotel’s universe in their very able hands.
7. TALL IN TOQUE
In my PR experience with hotels, I have found that the chefs are your best bet as media talents to showcase your hotel. They are the most sought after by the media for any number of stories they may be doing – from pure food to lifestyle to an expat’s view of things.
Chefs are always the celebrities amidst hotel teams. They get photographed, written about, interviewed on television and some lucky ones get to have their own columns and shows too. Such is the aura around them that one of my chef colleagues went by the creative pseudonym of Chef Picasso. As a PR lead, I have reaped rich benefits in exposure for the hotel I have represented through these wonderful people in their immaculate whites.
The media loves them; but the guests love them even more. Think Alain Ducasse, Marco Pierre White, Jamie Oliver, Anthony Bourdain, Ferran Adrià, even Gordon Ramsay!
Chefs lend their charisma and inimitable character to their teams, kitchens and restaurants. And great chefs always have the guests eating out of their hands. Aficionados are known to choose hotels just on the basis of the chef who wields the ladle at the place.
Talented chefs are not only great culinary artists but also excellent in their PR skills. They hobnob with the guests, get to know them and their predilections well and have such a following that it makes the job of the Sales, PR, Guest Relations, Front Office resources a lot easier. They seduce the taste buds and loyalty of the guests with sheer magic of their prowess over the pots and pans and all that cradles within.
In my PR experience with hotels, I have found that the chefs are your best bet as media talents to showcase your hotel. They are the most sought after by the media for any number of stories they may be doing – from pure food to lifestyle to an expat’s view of things.
Chefs are always the celebrities amidst hotel teams. They get photographed, written about, interviewed on television and some lucky ones get to have their own columns and shows too. Such is the aura around them that one of my chef colleagues went by the creative pseudonym of Chef Picasso. As a PR lead, I have reaped rich benefits in exposure for the hotel I have represented through these wonderful people in their immaculate whites.
The media loves them; but the guests love them even more. Think Alain Ducasse, Marco Pierre White, Jamie Oliver, Anthony Bourdain, Ferran Adrià, even Gordon Ramsay!
Chefs lend their charisma and inimitable character to their teams, kitchens and restaurants. And great chefs always have the guests eating out of their hands. Aficionados are known to choose hotels just on the basis of the chef who wields the ladle at the place.
Talented chefs are not only great culinary artists but also excellent in their PR skills. They hobnob with the guests, get to know them and their predilections well and have such a following that it makes the job of the Sales, PR, Guest Relations, Front Office resources a lot easier. They seduce the taste buds and loyalty of the guests with sheer magic of their prowess over the pots and pans and all that cradles within.
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