Accor CEO talks about the Future of the Guest Experience and the evolving expectations and demands of hotel guests

Accor CEO Sébastien Bazin. Accor S.A.

Accor Hotels is one of the largest hospitality organizations on the globe and unlike many of its competitors owns and operates more properties than it franchises. The group recently announced a five-year, €225-million digital transformation strategy, which includes a mobile-first customer portal, a new platform for personalizing customer follow-up and service, easier payment and check-in services, and online booking tools for businesses and meeting planners.

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