The driving force behind the comprehensive transformation of the company is a new customer relationship strategy, which will also revolutionize the lives of employees and relationships with investors and hotel owners. The objective is that by 2017, 40% of Melia's revenues come from its direct sales channels, particularly from members of its Melia Rewards loyalty program.
The digital challenge is transforming the way companies interact with their customers, and especially in travel and hospitality, where the new digital paradigm plays an even greater role. According to Google, in summer 2014, more than half of the searches related to travel and tourism in Spain were made through mobile devices. Meliá has spent many years leading online development in the industry and melia.com has become its most important sales channel, recording annual sales growth of 25% over the last three years.
Melia.com has been an essential lever to improve performance lever, weather the economic crisis, and generate increases in RevPAR (Revenue Per Available Room), with the Spanish hotel company outperforming all other major international brands in RevPAR growth in recent years.
See more at: http://hotelmarketing.com/index.php/content/article/melia_hotels_opts_for_digital_transformation_aims_for_40_direct_bookings_in#sthash.yCBqo4Vc.dpuf
The digital challenge is transforming the way companies interact with their customers, and especially in travel and hospitality, where the new digital paradigm plays an even greater role. According to Google, in summer 2014, more than half of the searches related to travel and tourism in Spain were made through mobile devices. Meliá has spent many years leading online development in the industry and melia.com has become its most important sales channel, recording annual sales growth of 25% over the last three years.
Melia.com has been an essential lever to improve performance lever, weather the economic crisis, and generate increases in RevPAR (Revenue Per Available Room), with the Spanish hotel company outperforming all other major international brands in RevPAR growth in recent years.
See more at: http://hotelmarketing.com/index.php/content/article/melia_hotels_opts_for_digital_transformation_aims_for_40_direct_bookings_in#sthash.yCBqo4Vc.dpuf