Jumeirah Group has unveiled its Chinese brand name - Zun Ya to convey the essence of the Jumeirah brand as well as a deep connection with Chinese culture.In August 2008 the Jumeirah HanTang Xintiandi will open in Shanghai - the Jumeirah Group’s first hotel in China and flagship property in the Asia Pacific region.
Jumeirah’s Chinese name was unveiled in Xintiandi, the popular lifestyle and dining area in Shanghai, where the Jumeirah HanTang Xintiandi will open. Chinese celebrities Hu Jun and Zhao Wei helped bring the new name to life by playing the roles of “Mr Zun” and “Ms Ya”. Together with Jumeirah executives, they unveiled Jumeirah’s Chinese name, and also the Group’s brand promise, the Chinese version of Jumeirah’s positioning STAY DIFFERENTTM.
The Chinese name is not only phonetically similar to Jumeirah, but also captures the essence of the brand in its Chinese meaning.