Hilton Hotels Corporation has agreed to franchise its Hampton by Hilton business hotel brand to Marigold Hospitality, a Pune-based hospitality group. Marigold Hospitality will come up with 16 hotels under the brand, which will be managed by Palm Hospitality, a Palm Holdings subsidiary.The hotels will see an investment of 200-250 million USD. "Through multi-unit deals like this, we are positioned to cater to the growing demand for focussed service hotels in India," says Koos Klein, President, Hilton Hotels, Asia Pacific. Marigold Hospitality will acquire the land for the projects and develop the hotels, while Hilton Hotels will bring to the table its superior skills in site selection and technical, marketing, brand and technology support. The first hotel under the Hampton brand will come up within two years.
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