Consumers seek healthier, more natural food and drink options.Nature-loving hippies, open your arms wide.
Latest research from Mintel confirms that, in light of prominent health and food safety concerns, the organic movement has most definitely burst onto the mainstream.
Mintel reports that organic food sales have grown a whopping 132% since 2002, while organic beverage sales nearly doubled (97%) during the same period. Together, the organic food and beverage markets now make up a nearly $6 billion dollar a year industry.
“This isn’t a niche market full of environmental health nuts and affluent yuppies anymore,” says Marcia Mogelonsky, senior research analyst at Mintel. “Organic is now part of the picture for everyone from the Hispanic immigrant mother to the hip suburban teen next door. With health issues and food contamination cases in the news, many people have begun looking for safer, more natural food and drink.”
Source : Mintel Oxygen Reports
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