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NEWS| Emaar Hospitality Group introduces 'Passion Plus' quality system

Emaar Hospitality Group, the hospitality and leisure business subsidiary of Emaar Properties PJSC, has introduced Passion Plus, a new system of standards and procedures to enhance the guest experience, at all its properties including hotels, serviced residences and leisure clubs.

Passion Plus aims at ensuring consistency of service and superior guest experience across all operational aspects of Emaar's diverse hospitality & leisure portfolio.

Passion Plus has been developed by Guest Best, an international quality consultancy, in association with the management team of Emaar Hospitality Group. The system sets a new benchmark in corporate standards, standard operating procedures, learning & development checklists and service excellence verification. Passion Plus will be functional at all levels of leadership and associates and across all departments.

A user-friendly system, Passion Plus is database driven that helps users to track and record the performance of associates. The system can be personalised to measure the progress achieved by associates against specific learning and development benchmarks. Updating processes are readily available and immediate distribution of data is possible by a single key-stroke. Upgraded procedures are communicated in simplified terms thus ensuring that quality improvement practices are rendered effective.

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