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| During 2009, Best Western will focus on enhancing its property-level customer care training programme, "I Care," to increase guest satisfaction scores, reduce customer complaints, and grab market share during the soft economy of the coming year. The hotel chain ended 2008 with 4,018 hotels in 80 countries - on par with 2007 numbers - including 2,251 in the United States, Canada, and the Caribbean, and 1,767 internationally. The current number of hotels is a result of stepped-up brand quality assurance efforts in 2007, resulting member retention in 2008, and continued growth in India, China, and the rest of Asia. "More than ever, Best Western's 400,000 nightly guests depend on our brand promise of quality and value. In order to deliver on this pledge in 2009, our hotel owners will continue their relentless focus on customer service," says David Kong, president and CEO. |