Amari plans to add 40 properties across Asia Pacific

Amari, Thailand’s largest domestic hotel management company with an inventory exceeding 3,000 rooms and employing over 3,000 staff, on Wednesday announced that it will be investing $44.1 million in a corporate growth strategy.

The group, which currently has 11 properties in key destinations across Thailand, including Bangkok, Phuket, Koh Chang and Pattaya, plans to operate 40 further properties in Asia Pacific by 2018.

This announcement comes one year after the appointment of president and CEO Peter Henley who has spent his tenure to date focused heavily on preparing for change, allocating investment to the enhancement of systems and processes, revitalisation of the Amari brand and corporate management restructuring.

A key cornerstone of this growth plan is the revitalisation of the brand identity. Building on Amari’s foundations of managing a mixed portfolio of city-based hotels and resorts, the company is looking to strengthen and broaden its brand proposition.

source | economictimes.indiatimes.com