INTL| 2010 Edition of The Hotel Yearbook Goes Digital

The Hotel Yearbook, published by Lausanne, Switzerland-based Wade & Company, a hospitality marketing and communication consultancy, announced the launch of its first all-digital issue, available December 8, 2009. The annual volume is a co-publication of the Ecole hôtelière de Lausanne, the world’s first hotel management school, also based in Switzerland.

In The Hotel Yearbook, these forward-looking contributors describe the trends and developments that they believe will have an impact on the performance of the hotel industry in the next 12 months. Each author examines a specific geographic market, industry segment or management challenge, depending on his own area of expertise.

For anyone making a career in the hotel industry, the Yearbook is a comprehensive overview of the many factors that will affect their business in the coming year. From changes in consumer behavior to economic and capital market developments, and from legal and environmental issues to the emergence of exciting new marketing techniques and management ideas, The Hotel Yearbook offers a unique view of what the year ahead has in store for you.


Hotel Yearbook