N C Somaiah, General Manager, Leela Kempinski, Kovalam, said, "The backwaters of Kerala are an exclusive backdrop which is 'new and different' and the state should capitalise on this strength and become a hot wedding destination. We do an average of one wedding every two months. Most requests are received from the UK market and Leela has recently started to aggressively promote high-end weddings at the Leela Kovalam."
Zuri Kumarakom, located on Vembanad lake in Kottayam, has conducted six weddings in the 2009-10 fiscal, mostly of the US or UK-based Non Resident Indians whose roots are in Mumbai or Bengaluru.
Sarat Valsraj, F&B Manager, Zuri Kumarakom said, "Kerala is an alternate destination to Malaysia, Thailand and Bali and is more affordable." Typical North Indian weddings with three days of celebrations of Sangeet, Mehendi and the wedding reception have been held in a Kerala ambience, he said.
Valsraj said that a wedding complete with all arrangements, including food and rooms for about 150-175 guests would cost between Rs 30 lakh to Rs 40 lakh.
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