Sol Meliá has added eleven hotels to the exclusive “Preferred Hotel Group,” a worldwide sales solutions provider to more than 750 hotels and resorts under a brand portfolio characterized by luxury, innovation, service and elegance in the hotel industry.
The affiliation will reinforce the company’s strategic positioning in international markets in which the Preferred Hotel Group has been working for 40 years and where it boasts a great reputation.
The hotels admitted to the Preferred Hotel Group must comply with more than 1,600 quality standards which act as guarantees for the agents, subscribers and end consumers of the facilities and services they expect to find in the hotel, in addition to other controls such as independent inspections of the hotels. The hotels also benefit from the sales and marketing services provided by Preferred and from the Group’s strategic alliances with partners.