TECH | Doubletree Hotels Gives Guests Incentive to Use its Location-based Social Networking Services App

Doubletree Hotels is harnessing the power of social media by giving gifts to guests who check-in via Facebook Places, Foursquare, Gowalla, and Twitter using a location-based social networking services (LBS) app.

Technology

The gifts can be used by guests or – given that it is a holiday season – they can pass it along as a present to friends on Facebook for the winter holidays, according to a report from USA Today.

It’s a case of a prominent hotel chain, like Doubletree, using social media and specifically, a location based social media platform like Foursquare, to drive more business and awareness.

The hotel company has also introduced the HHonors and Doubletree partnership with Topguest.

Topguest is travel club membership.

By downloading the free Topguest app for iPhone or Android, users will receive:

--A gift to give to Facebook friends and 50 Hilton HHonors bonus points for Facebook Places or Foursquare check-ins at Doubletree hotels.

--Perks delivered to their phone from Doubletree and Hilton HHonors.

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