NH Hoteles and AMResorts have signed a strategic agreement to collaborate on marketing, brand management and hotel management.
The alliance will be piloted at two NH properties in Dominican Republic, both located in Bavaro Beach at Punta Cana. Starting May 1, NH Royal Beach and NH Real Arena will be operated by NH, but will be branded under AMResorts' Secrets Resorts & Spas and Now Resorts & Spas flag. AMResorts will be responsible for sales, marketing and brand management services for the properties.
"We are proud of this strategic alliance with NH Hoteles, leader in the hotel industry in Europe. This allows us to maximize on the commercial and management synergies between both companies,” says AMResorts President and CEO Alex Zozaya.
The alliance will be piloted at two NH properties in Dominican Republic, both located in Bavaro Beach at Punta Cana. Starting May 1, NH Royal Beach and NH Real Arena will be operated by NH, but will be branded under AMResorts' Secrets Resorts & Spas and Now Resorts & Spas flag. AMResorts will be responsible for sales, marketing and brand management services for the properties.
"We are proud of this strategic alliance with NH Hoteles, leader in the hotel industry in Europe. This allows us to maximize on the commercial and management synergies between both companies,” says AMResorts President and CEO Alex Zozaya.