Sheraton Hotels & Resorts Worldwide today announced the official launch of its signature fitness program in Latin America - "Sheraton Fitness Programmed by Core Performance(R)."
Sheraton Hotels and its owners are investing $120 million to roll-out its new fitness program that lets guests use the strategies developed by the leading experts in pro-athlete training to become the ultimate road warrior. In celebration of the roll-out of the new program across the brand's 28 hotels in Latin America, Sheraton's Global Brand Leader, Hoyt Harper hosted a kick-off fitness event at the Sheraton Rio Hotel & Resort.
Core Performance, developed by Athletes' Performance, the global leader in performance training, nutrition, and physical therapy and Sheraton are proud to announce the Latin America roll-out of its signature fitness offering. This alliance marks the first time that Core Performance is partnering with a hotel company to create customized training and nutrition programs for travelers. As part of the brand's $6 billion global revitalization, more than 130 hotels feature the new fitness offering. All Sheraton Hotels around the world will feature Sheraton Fitness by end of 2011.
"We are thrilled to launch our new fitness program across Latin America," said Hoyt Harper. "Fitness and travel go hand in hand and we have heard from our guests that working out is a priority when they are on the road. Our collaboration with Mark Verstegen offers a multitude of programs and services to help guests enhance their overall fitness regimen and performance before, during and after their stay."
New Program Meets Travelers Fitness Needs on the Road.
Sheraton Hotels and its owners are investing $120 million to roll-out its new fitness program that lets guests use the strategies developed by the leading experts in pro-athlete training to become the ultimate road warrior. In celebration of the roll-out of the new program across the brand's 28 hotels in Latin America, Sheraton's Global Brand Leader, Hoyt Harper hosted a kick-off fitness event at the Sheraton Rio Hotel & Resort.
Core Performance, developed by Athletes' Performance, the global leader in performance training, nutrition, and physical therapy and Sheraton are proud to announce the Latin America roll-out of its signature fitness offering. This alliance marks the first time that Core Performance is partnering with a hotel company to create customized training and nutrition programs for travelers. As part of the brand's $6 billion global revitalization, more than 130 hotels feature the new fitness offering. All Sheraton Hotels around the world will feature Sheraton Fitness by end of 2011.
"We are thrilled to launch our new fitness program across Latin America," said Hoyt Harper. "Fitness and travel go hand in hand and we have heard from our guests that working out is a priority when they are on the road. Our collaboration with Mark Verstegen offers a multitude of programs and services to help guests enhance their overall fitness regimen and performance before, during and after their stay."
New Program Meets Travelers Fitness Needs on the Road.