Carlson has invested in an international campaign to promote the Radisson Blu Hotels and Resorts Worldwide across the Asia Pacific region.
Currently, there are 424 Radisson Blu hotels in operation worldwide, and 104 more in the pipeline. In Asia Pacific, there are 26 Radisson Blu hotels in operation and 33 in the pipeline.
“The company has invested in Radisson Blu to take it to new standards of contemporary accommodation and hospitality experience for senior business executives. The brand’s first-class positioning is supported by innovations including a series of new service concepts that enhances the stay experience. We will continue to invest in Radisson Blu so that it becomes the preferred choice for travellers and deliver greater value for hotel owners,” said Simon C Barlow, President, Carlson Hotels, Asia Pacific.
According to the company release, to drive greater awareness of Radisson Blu in the Asia Pacific region, Carlson is investing over USD two million in a brand campaign. The Discover Blu brand campaign launched recently will continue till end of December 2011. During these four months, Discover Blu advertisements will appear across the Asia Pacific region in all main business and trade media with additional local support.
Apart from print and online media, the campaign will include television in its media plan – a first for Radisson – as Carlson seeks to bring the brand to life in the marketplace. The campaign aims to reach out to business travellers and a secondary audience of travellers from the MICE (meetings, incentives, conventions and exhibitions) and leisure segments.
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