Hyatt Hotels Corporation (NYSE: H) announced today that the introduction of its Hyatt Place® and Hyatt HouseTM brands in Asia with the signing of management agreements by Hyatt affiliates for two Hyatt Place hotels and one Hyatt House hotel in Shanghai.
The company also announced that Hyatt affiliates signed management agreements for eight additional full service hotels in China, bringing the total of announced Hyatt-branded hotels under development in China to 32.
The first Hyatt House and Hyatt Place hotels in China will be located in Shanghai's Jiading New Town and Xinjiangwan suburbs. Management agreements have been signed for the 210-room Hyatt Place Shanghai Jiading, the 77-room Hyatt House Shanghai Jiading, and the 150-room Hyatt Place Shanghai Xinjiangwan.
With the announcement of its first Hyatt Place and Hyatt House properties in China, Hyatt is taking another step in the worldwide expansion of its select service brands, which also have properties under development in India, Europe and Latin America. The Hyatt Place and Hyatt House concepts are rooted in extensive consumer research and offer casual hospitality in a smartly designed, high-tech and contemporary environment. Research indicates that guests merge their personal and professional lives while traveling and want a hotel that makes it easy to do so.
"These three new hotels will mark the introduction of Hyatt's select service brands in China," said Nong Xia, senior vice president of real estate and development for Hyatt Hotels & Resorts in China, "and will serve as a showcase for the Hyatt House and Hyatt Place brands as we expand their presence to other Chinese markets to meet the needs of increasing numbers of domestic travelers and affluent Chinese consumers. We expect these innovative brands to be well received by Chinese developers and guests, and believe bringing our select service offerings to this market is an important step toward becoming the preferred hospitality brand in China."
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