Mirah Group, owners of the Citrus Hotels brand, will launch Citrus Clubs in Jodhpur and Pimpri in Pune in the second quarter of 2012. The establishments will be owned and managed by Mirah Group. The clubs will invite memberships, provide space and services for events and banquets, feature pubs and restaurants, and provide recreational as well as residential amenities. Speaking exclusively with Hospitality Biz, Gaurav Goenka, Director, Mirah Group revealed that each establishment, built on an investment of Rs 30 crore, will have a small bar and a large family dining room with 100-120 covers, the latter will be open to members as well as outsiders. The Pimpri and Jodhpur properties will also provide approximately 35 and 45 residential rooms respectively.
In addition, the group is converting 52 keys of the 143 keys at the Citrus Pune hotel to serviced apartments. “The inventory at Citrus Pune was higher than the demand. We have realised that, being a business city, Pune sees more long stay corporate traffic, which makes serviced apartments a smarter offering. By the middle or end of January 2012, 52 keys at Citrus Pune will be offered as apartments, and based on the response we get from it, we are looking to expand this service to other business cities as well,” Goenka also informed.
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In addition, the group is converting 52 keys of the 143 keys at the Citrus Pune hotel to serviced apartments. “The inventory at Citrus Pune was higher than the demand. We have realised that, being a business city, Pune sees more long stay corporate traffic, which makes serviced apartments a smarter offering. By the middle or end of January 2012, 52 keys at Citrus Pune will be offered as apartments, and based on the response we get from it, we are looking to expand this service to other business cities as well,” Goenka also informed.
Source
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