Best Western International has signed on as the first commercial partner to supply hotel inventory to Room Key. This move makes Best Western hotels the first to benefit from the innovative new online hotel search engine, aside from those of the service’s founding investor brands.It will provide hotel information straight from Best Western and likewise enable direct booking. “Best Western is in the business of maximising revenue delivery to our member hotels, while enabling our guests to book effectively through their preferred channels. By providing direct access to our brand’s inventory, Room Key is in effect an extension of our branded website, one that strengthens the business case for our individual hotels. We see this venture as an important tool to enhance Member value, and another example of our 360 degree thinking on behalf of the entrepreneurs who make up our brand,” said Dorothy Dowling, Senior Vice President of Marketing and Sales, Best Western International. Room Key is a new venture owned by six of the world’s leading hotel companies that recently launched Roomkey.com, an innovative new online hotel search engine. Founded by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, Inc. and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation, or their respective affiliates, and led by a highly regarded management team, Roomkey.com provides travellers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site, revealed a report on businesswire.
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