Ahmedabad-based Unique Global Group has signed a multi-unit, non-exclusive agreement with Wyndham Hotels to develop 35 hotels under the Howard Johnson brand across India in the next five years. Unique Global deals with insurance and time share hospitality product selling in India.
Raj Kumar Rai, Chairman and Managing Director, Unique Global, said that plans are afoot to set up 35 hotels with an approximate 3,500 rooms in metros as well as Tier-II and Tier-III cities with potential for budget hotels. Rai informed that the first Howard Johnson hotel is nearing completion at Udaipur and will be launched next month. Other than Udaipur, the group will set up hotels in cities like Bengaluru, Ahmedabad, Jaipur, Goa, etc. in the first phase. “Wyndham has the expertise in managing and marketing distribution of hotels and we have the expertise in selling hotel inventories. Put together, we feel this association will become a success in the Indian market,” Raj Kumar Rai told Travel Biz Monitor. The company plans to invest approximately Rs 1,000 crore in the coming five years from its own sources and through partners. “Howard Johnson is a new brand and we hope that we can create an identity and market a brand which is new here, but is recognised around the world,” Rai stated. Speaking on the occasion, Eric A Danziger, President and CEO, Wyndham Hotel Group said that Howard Johnson is a brand with 60 years of rich tradition with 500 hotels around the world. “It’s a great product for an everyday traveller who looks for quality, affordable accommodation,” he stated. Danziger added that with the tie up, Unique Global will become a non-exclusive franchisee of the Howard Johnson brand in India.
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