Indian Tourism Development Corporation (ITDC), which owns The Ashok Group hotels, has opened up its Rs 60-70 crore creative account to 12 agencies. The deal is struck for three years. The company plans to establish its presence in the growing Indian hospitality market.
The chosen agencies will have to work on the branding of ITDC including Ashok Group of Hotels in India and abroad. The selected list of agencies include Impact Advertising, Adfactor Advertising, Enthrall Advertising, Span Communications, Pamm Advertising, Disha Advertising, Concept Advertising, Square Communications, Goldmine Advertising, Prabhatam, Crayons Advertising and Alaknanda Advertising. The company had invited a multi-agency pitch in November last year. Span Communications director Rohit Khetrapal said, "We have been handling the account for more than 8 years now and it feels good to win it again." Set up in 1996, ITDC runs hotels and restaurants at various places for tourists, besides providing transport facilities.
Source
Commis II Indian - Jobs in India
The chosen agencies will have to work on the branding of ITDC including Ashok Group of Hotels in India and abroad. The selected list of agencies include Impact Advertising, Adfactor Advertising, Enthrall Advertising, Span Communications, Pamm Advertising, Disha Advertising, Concept Advertising, Square Communications, Goldmine Advertising, Prabhatam, Crayons Advertising and Alaknanda Advertising. The company had invited a multi-agency pitch in November last year. Span Communications director Rohit Khetrapal said, "We have been handling the account for more than 8 years now and it feels good to win it again." Set up in 1996, ITDC runs hotels and restaurants at various places for tourists, besides providing transport facilities.
Source
Commis II Indian - Jobs in India