The Aures Hospitality Group has entered into a management contract with Berggruen Hotels, to operate a 62 rooms four star property at Aurangabad, under the brand ‘Keys Hotels’. The hotel was earlier operational as Pride Biznotel The Aures since November 2010 and has now been re-branded as Keys Hotel The Aures.
This is part of a strategic alignment between the two partners to explore more opportunities across the country. The property will cater to business as well as leisure travellers. Addressing the media at the launch, Rajesh Choudhary, Owner, The Aures Hospitality Group said, “Keys Hotel The Aures, displays a contemporary architectural design and has an ultra modern feel to it, this is also reflected in the facilities and services offered. Through our partnership with Berggruen Hotels, we look forward to offering our guests, a cutting edge hospitality experience, catering to the discerning business and leisure travellers. Aurangabad is a multi-purpose destination offering pilgrim and heritage tourism besides business travel due to vibrant industry in and around the city. With Ajanta and Ellora being on the Buddhist trail, it attracts fair amount of overseas tourists as well.” “Our plans to launch Keys Hotels in India are well underway, and we are delighted in having signed this management contract, thereby establishing our presence in Aurangabad, the tourist capital of Maharashtra,” said Sanjay Sethi, Managing Director and CEO, Berggruen Hotels. Sethi added that they will continue to tap into a growing market of savvy travellers’ seeking good value for money and stylish surrounds, delivered by a strong management team who are experienced and at the leading edge of thinking in the hospitality market. “Keys Hotel is an exciting hotel concept, and is quickly establishing itself as a hotel of choice for today’s traveller. Our partnership with The Aures Hospitality Group further bolsters our commitment towards offering best in class services to our customers,” he informed.
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This is part of a strategic alignment between the two partners to explore more opportunities across the country. The property will cater to business as well as leisure travellers. Addressing the media at the launch, Rajesh Choudhary, Owner, The Aures Hospitality Group said, “Keys Hotel The Aures, displays a contemporary architectural design and has an ultra modern feel to it, this is also reflected in the facilities and services offered. Through our partnership with Berggruen Hotels, we look forward to offering our guests, a cutting edge hospitality experience, catering to the discerning business and leisure travellers. Aurangabad is a multi-purpose destination offering pilgrim and heritage tourism besides business travel due to vibrant industry in and around the city. With Ajanta and Ellora being on the Buddhist trail, it attracts fair amount of overseas tourists as well.” “Our plans to launch Keys Hotels in India are well underway, and we are delighted in having signed this management contract, thereby establishing our presence in Aurangabad, the tourist capital of Maharashtra,” said Sanjay Sethi, Managing Director and CEO, Berggruen Hotels. Sethi added that they will continue to tap into a growing market of savvy travellers’ seeking good value for money and stylish surrounds, delivered by a strong management team who are experienced and at the leading edge of thinking in the hospitality market. “Keys Hotel is an exciting hotel concept, and is quickly establishing itself as a hotel of choice for today’s traveller. Our partnership with The Aures Hospitality Group further bolsters our commitment towards offering best in class services to our customers,” he informed.
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