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NEWS | DoubleTree by Hilton Introduces Fifth Central London Hotel

DoubleTree by Hilton has announced a fifth London property to join one of the UK's fastest-growing, upscale, full-service hotel brands. The DoubleTree by Hilton London-Victoria is conveniently located opposite London Victoria Station – historically known as the starting point for the legendary Orient Express and a central hub of public transportation that provides travellers with convenient access to Gatwick Express,
National Rail service to the Southwest and London Underground service to all of Greater London. Major attractions such as Westminster Abbey, the Houses of Parliament, Soho, Trafalgar Square and Buckingham Palace are all within walking distance. Rob Palleschi, global head, DoubleTree by Hilton, said, "DoubleTree by Hilton is delighted to further strengthen our network of fine UK hotels with another outstanding hotel location in this world gateway city. With the introduction of hotel products like the DoubleTree by Hilton London-Victoria, the DoubleTree by Hilton brand is quickly becoming recognised within the UK and around the world by travelling consumers seeking upscale hotel accommodation along with a personalised, welcoming level of service, style and hospitality." Formerly known as the Hesperia London Victoria, the 225-room hotel celebrates its new branding with an extensive, multi-phase refurbishment project that now welcomes travellers with a refreshing, welcoming ground floor lobby space, newly redesigned dining options and a variety of new amenities and services that create a rewarding experience for business, conference and leisure travellers to this popular Central London location. The DoubleTree by Hilton London-Victoria is operated by London Victoria Hotel Ltd, under a franchise license agreement with a subsidiary of Hilton Worldwide and managed by Crimson Hotel Group. Aly Kassam, CEO of the Crimson Hotel Group says: "Crimson is delighted to announce the rebranding of this iconic Victoria property to introduce its second DoubleTree by Hilton hotel offering in Central London. We are very excited to work with DoubleTree by Hilton and Hilton Worldwide on this project and we believe there has never been a better time to invest in hotels in London as we believe the tourism industry in the capital is set to improve further. We have transformed another great hotel asset into a luxurious, yet affordable retreat in the heart of the capital which makes it ideal for both business and leisure travellers."

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