Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced the debut of the first Le Méridien hotel in Turkey with the opening of the highly anticipated Le Méridien Istanbul Etiler. Owned by Makyol Construction Industry Tourism and Trading Co. Inc. and designed by leading Turkish architect Emre Arolat,the hotel is situated in Istanbul's most exclusive neighbourhood and overlooks the Bosphorus with panoramic views over two continents. "Le Méridien has undergone a comprehensive brand relaunch in the past six years since it was acquired by Starwood" "We are delighted to partner with Makyol as we introduce Starwood's Le Méridien brand to Turkey", comments Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa, and Middle East "Istanbul continues to evolve as a metropolitan centre of culture, design and cuisine, making it an ideal match for our Le Méridien brand. This flagship hotel will enable us to showcase Le Méridien's contemporary lifestyle and sophisticated origins in one of the world's most remarkable destinations." "Le Méridien has undergone a comprehensive brand relaunch in the past six years since it was acquired by Starwood," said Eva Ziegler, Global Brand Leader, Le Méridien and W Hotels Worldwide. "In this new era for Le Méridien, we are proud to celebrate Le Méridien brand's best portfolio ever with the grand opening of the flagship Le Méridien Istanbul Etiler, which marks the first new build Le Méridien to open in a primary European city." Adnan Çebi, Makyol's Chairman says, "We are extremely excited to be expanding Makyol's tourism portfolio with an internationally renowned hotel group such as Starwood Hotels & Resorts and to bring the contemporary Le Méridien brand to Turkey. With the brand's artistic cosmopolitan touch, we believe Le Méridien Istanbul Etiler will bring a fresh flavour to the city, perfectly suited to the rich and sophisticated cultural blend of East and West."
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