Mirah Hospitality which runs popular restaurant chains and food stores such as Rajdhani, Mad Over Donuts and Manchester United Café and Bar, is looking to expand in the food and beverage (FnB) market by opening more outlets and through acquisitions.
The company is in talks to buy stakes in domestic and international brands. Mirah plans to invest around Rs 200 crore in the FnB space in two-three years. It will expand Rajdhani, its flagship brand, from 35 outlets to 50 in a year and Mad Over Donuts to 100 from the current 35. Last year, the company invested Rs 40 crore and acquired a 26% stake in Impresario Entertainment and Hospitality Pvt. Ltd, which runs cafes and fine dining restaurants such as Mocha and Smoke House Deli. The company is looking for more such investments in domestic and international brands. “International brands are coming in by the dozen and we will look at picking up stakes in brands that are scalable and have a USP (unique selling proposition),” said Gaurav Goenka, Managing Director, Mirah Group. Keeping with its expansion plans, Mirah Hospitality’s café brand, Café Mangii, which is only present in Mumbai, will travel to Bangalore and Delhi, and expand from five to 15.
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The company is in talks to buy stakes in domestic and international brands. Mirah plans to invest around Rs 200 crore in the FnB space in two-three years. It will expand Rajdhani, its flagship brand, from 35 outlets to 50 in a year and Mad Over Donuts to 100 from the current 35. Last year, the company invested Rs 40 crore and acquired a 26% stake in Impresario Entertainment and Hospitality Pvt. Ltd, which runs cafes and fine dining restaurants such as Mocha and Smoke House Deli. The company is looking for more such investments in domestic and international brands. “International brands are coming in by the dozen and we will look at picking up stakes in brands that are scalable and have a USP (unique selling proposition),” said Gaurav Goenka, Managing Director, Mirah Group. Keeping with its expansion plans, Mirah Hospitality’s café brand, Café Mangii, which is only present in Mumbai, will travel to Bangalore and Delhi, and expand from five to 15.
Source
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