Renaissance Hotels has launched its maiden global advertising campaign – ‘Live Life to Discover’. It represents the global repositioning of the brand. This campaign through print, digital and on-property experiences provokes business travellers to explore a hotel or destination’s hidden gems through recommendations from on-site Renaissance Hotels Navigators,
the brand’s hospitality lifestyle concierge service. The campaign has been created in partnership with Anomaly, a global marketing and communications company. Renaissance Hotels has also undertaken a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand's social media channels, and a powerful digital advertising campaign. The new www.renhotels.com offers content that extends beyond basic hotel information. It is integrated with social media platforms, providing users with the opportunity to share their own discoveries via Twitter and Instagram. It also includes ways for users to share via Pinterest, Facebook and other key sites. The campaign's print advertisements depict recommendations from various hotel Navigators. It will run in 32 countries and will be featured in lifestyle, business and travel print media, as well as key out-of-home sites in the USA and China. “There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today,” said Tina Edmundson, Senior Vice President of Lifestyle Brands for Marriott International, Inc. “Live Life to Discover embodies the global spirit of Renaissance Hotels and today's lifestyle-business traveller and their eagerness to explore the world beyond their everyday routine,” Edmundson added.
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the brand’s hospitality lifestyle concierge service. The campaign has been created in partnership with Anomaly, a global marketing and communications company. Renaissance Hotels has also undertaken a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand's social media channels, and a powerful digital advertising campaign. The new www.renhotels.com offers content that extends beyond basic hotel information. It is integrated with social media platforms, providing users with the opportunity to share their own discoveries via Twitter and Instagram. It also includes ways for users to share via Pinterest, Facebook and other key sites. The campaign's print advertisements depict recommendations from various hotel Navigators. It will run in 32 countries and will be featured in lifestyle, business and travel print media, as well as key out-of-home sites in the USA and China. “There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today,” said Tina Edmundson, Senior Vice President of Lifestyle Brands for Marriott International, Inc. “Live Life to Discover embodies the global spirit of Renaissance Hotels and today's lifestyle-business traveller and their eagerness to explore the world beyond their everyday routine,” Edmundson added.
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