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NEWS | MyFirstCheque invests in PoshVine

MyFirstCheque, announced its latest investment in PoshVine, an online destination where consumers can discover, reserve and enjoy unique dining and culinary experiences. Richik Nandi, Co-Founder, PoshVine, said, "We knew there was an opportunity for a platform where foodies discover unique culinary experiences offered by people in the community and which also offers solutions for ‘everyday affluent’ consumers who want flexibility,
choice and personalised service. At the same time, we realised the need for premium restaurants to achieve optimum utilisation with quality diners. PoshVine was born with an objective to solve these dual needs." PoshVine enables discovery of foodie experiences in two ways - On one hand, it partners with premium restaurants and offer reserve dining experiences with insider benefits and price advantages at the destinations. On the other hand, PoshVine also curates offbeat experiences in partnership with industry insiders and experts in the community. Experiences range from culinary master classes to unique gourmet safaris, pop-up dining with top chefs, etc. It also offers restaurateurs and service providers superior yield management solutions to completely manage their reservations and monetise their online traffic through proprietary software. Gautam Sinha, Partner, MyFirstCheque, said, “We believe that PoshVine will play a catalytic role as the Indian consumer aspires to create memories from dining and the online reservation with insider benefits, and curated gastronomical experiences at premium restaurants is the first step towards that." MyFirstCheque helps start-ups and budding entrepreneurs by providing the initial investment of up to Rs 2.5 million. It is the brain child of Gautam Sinha, Prahlad Rao and Monisha Advani. They play an integral role in mentoring start-ups to success in a unique model of investing called co-fun investing. This entails evaluating a business as a potential co-founder and not as a traditional investor. PoshVine is the fifth investment of MyFirstCheque.

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