Starwood Hotels & Resorts Worldwide, Inc. yesterday announced it will debut its Aloft brand in South Korea in October 2014, signing an agreement with development partner Youngshin Hrd. Co., Ltd., a wholly owned subsidiary of OKHOW Co., Ltd. The 120-room Aloft Suwon, will add to the brand's global expansion plan and growth momentum in Asia Pacific that has been building up in recent years.
"We are pleased to partner with Youngshin to bring the Aloft brand to South Korea for the first time," said Stephen Ho, President,
Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. "While Starwood has maintained a long-standing presence in South Korea since the opening of the Westin Chosun Busan, this signing marks an important milestone in our overall growth strategy to expand the Aloft brand. Aloft Suwon will add to ten existing Aloft hotels in exciting cities throughout the Asia Pacific region," Ho added. Aloft Suwon is part of a mixed-use development that also consists of retail and residential spaces. The hotel occupies the 4th to 11th floors, the rooms include 114 standard rooms and six suites. It also boasts a 404-square metre meeting and function space, and two food and beverage facilities, including the signature lounge and bar, and an all-day dining restaurant. Other amenities include a 275-square metre recreational facility, with a well equipped gym, and it is situated adjacent to an 854-square metre spa. We are honoured to attract Starwood, to the area. It is very special that Aloft Suwon is launched for the first time in South Korea and outside of Seoul, adding spark and character to the Suwon cityscape," said Kyoung Sub Kwak, CEO, Youngshin Hrd. Co., Ltd.
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Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. "While Starwood has maintained a long-standing presence in South Korea since the opening of the Westin Chosun Busan, this signing marks an important milestone in our overall growth strategy to expand the Aloft brand. Aloft Suwon will add to ten existing Aloft hotels in exciting cities throughout the Asia Pacific region," Ho added. Aloft Suwon is part of a mixed-use development that also consists of retail and residential spaces. The hotel occupies the 4th to 11th floors, the rooms include 114 standard rooms and six suites. It also boasts a 404-square metre meeting and function space, and two food and beverage facilities, including the signature lounge and bar, and an all-day dining restaurant. Other amenities include a 275-square metre recreational facility, with a well equipped gym, and it is situated adjacent to an 854-square metre spa. We are honoured to attract Starwood, to the area. It is very special that Aloft Suwon is launched for the first time in South Korea and outside of Seoul, adding spark and character to the Suwon cityscape," said Kyoung Sub Kwak, CEO, Youngshin Hrd. Co., Ltd.
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