“We are thrilled to bring the BEST WESTERN PREMIER brand to another two global cities,” said Glenn de Souza, Best Western International’s Vice President International Operations – Asia & the Middle East. “To have built up a portfolio of close to 150 BEST WESTERN PREMIER hotels in less than two years is a stunning achievement, and testament to the popularity of the product. Customers around the world have always trusted Best Western’s core brand values of convenience, comfort and excellent service, and we are delighted to be able offer that little bit of extra luxury and pampering to our deserving guests”. “We will continue to seek opportunities to expand the brand in key cities, and look forward to announcing the launch of more BEST WESTERN PREMIER properties in the coming months,” Mr. de Souza added. Officially launched in Europe in 2003 and re-launched in Asia in 2010, the upscale Best Western Premier hospitality brand is now taking Asia by storm. So far in Asia, there are 26 Premier properties in China, South Korea, Japan, Thailand, Indonesia, Philippines, Malaysia, Vietnam, and India, with 20 more properties set to open in Asia & Middle East by 2015.
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