"We are proud to partner with Bari Gruppe as we debut the first Element hotel in Europe," said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa & Middle East. "We see great opportunities to grow the Element brand in markets such as Germany, where there is a strong demand for affordable and innovative hotel brands. The signing of Element Frankfurt Airport underlines Starwood's continued commitment to expanding our portfolio globally and particularly in Europe,” Vos added.
Element has made history as the only major hotel brand to mandate that all properties pursue LEED (Leadership in Energy and Environmental Design) for high-performance buildings. More than just a ‘green’ hotel brand, however, Element is designed to provide the balance that business and leisure travellers need to thrive on the road.
Each room will feature a fluid design of modular furniture, flat-screen televisions, large desks with open shelving and custom-designed closets. Bathrooms will be spa-inspired, with a rain shower and dual-flush toilet. Rooms will also feature fully equipped kitchens and the signature Heavenly Bed.