Lite Bite Foods Pvt Ltd recently opened Punjab Grill, the North Indian frontier cuisine chain, in Bangkok, Thailand and Abu Dhabi, United Arab Emirates (UAE), marking the international expansion of the brand. The two new outlets, spread over 4,000 sq ft each, will provide cuisines of the Punjab region. "Bangkok and Abu Dhabi were the obvious choices when it came to further expanding Punjab Grill’s presence overseas. Both these cities, besides having a sizeable Indian population, are a melting pot of cultures and traditions, much like Punjab Grill,” Amit Burman,
Chairman, Lite Bite Foods Pvt Ltd, said.
“Punjab Grill is the face of Lite Bite Foods in the international markets, offering authentic and the best that North Indian frontier cuisine has to offer,” Burman said. The new Punjab Grill outlet in Bangkok is situated in Radisson Hotel, while the Abu Dhabi outlet is at Bawabat Al Sharq, being developed by Baniyas. “These new outlets mark Punjab Grill’s initial steps in the overseas markets. We are now exploring a number of other destinations like Hong Kong, London, Dubai and Malaysia, besides expanding the brand’s presence in India,” he added. Lite Bite Foods today has 52 outlets, including eight Punjab Grill outlets, spread across seven cities. In addition, there is one franchised outlet in Marina Bay Sands, Singapore, according to a report by netindian.com.